You hear marketing gurus say all the time “Marketing with authenticity!” But what does this mean exactly? Entrepreneurial cheerleader, Jill Celeste examines what is means to be authentic in your marketing. She shares the three guidelines that make up Authentic Marketing, which you can begin to apply to your business today. This is the “Authentic Marketing” definition you’ve been looking for – complete with a “permission slip” to start your Authentic Marketing Journey – one step at a time.

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We can spend years and sometimes decades overcoming the belief that if we stand out, if we shine our brilliant light then something bad will happen: we will be judged, disliked or perceived as not enough. Sound familiar? When it comes to creating a personal or professional image for our business, it’s important to let your light shine. We know this, but it’s not always as easy as it seems. Here’s a business tip so support you in winning the inner game and acknowledging and celebrating all of who you are!

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Gratitude may be the missing element in your journey to entrepreneurial success. I say that because I know how hard it can be to build a profitable business. I have been there, feeling stuck in that space of “if I just work harder or if I just get one or two more clients, everything will be okay.” I have felt frustrated, dissatisfied and wondered if all the effort was worth it. What has saved me every time is gratitude.

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My commitment to growing my business is greater than my fear. Is yours? The way to get over this fear is the same way that I got up and down a mountain yesterday, one step at a time.

Growing a profitable business takes time and it takes a plan.

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In order for us to become entrepreneurs, the first shift that needs to happen is a desire for more freedom than security. A transition from working for a paycheck to working as a purpose-driven entrepreneur is more than just changing jobs, it entails a true transformation – a new way of being, because there is a lot you have to unlearn and you need to rewire your brain. Here are the 7 most common mistakes people make when transitioning from employee to purpose-driven entrepreneur.o you tell yourself that you want to start your own heart-centered business to have freedom and be able to work from anywhere, follow your own schedule and rules, live in your PJ’s and run errands when the rest of the world is working. I get it! Who doesn’t want that kind of freedom?

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