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latest posts
Soulpreneurs, have you ever been asked to provide a bio, only to think, “Bio? Your bio can be a powerful client attraction tool when done correctly. Editor Deborah Kevin shares 10 strategies to follow to make your bio shine.
What do bowling and blogging have to do with each other? I was bowling with family with got me thinking about the need for virtual bumper guards on entrepreneurs’ blogs. Bumper guards, also known as categories, keep topics focused and increase their success of scoring with ideal clients. When using categories, you can keep your blog posts out of the gutter increasing your changes to score!
How often have you run into a leader who’s been successful at guiding others by saying one thing and then doing something different? Not very often, right? That’s simply because it doesn’t work! In this post Aspire author Minette Riordan, Ph.D. shares her renewed commitment to walking her talk and living her core values.
People are going crazy over Ed Sheeran. The question is, “Why?” I believe it’s in part because his music stirs up deep feelings within his listeners. He paints word pictures, weaving together well-crafted lyrics with beautiful melodies. And we’re smitten. So what does this have to do with your business? Quite simply: everything. Your blog posts ought to be just as compelling, creating images for and drawing out deep feelings from your ideal clients. Your words ought to do the heavy lifting of client attraction for you.
Are you waiting for someone to come along and dub you an “expert?” As Bryna Haynes discovered, expert status isn’t something that’s conferred. It’s something you choose―and that choice has reverberations far deeper than your 50-word bio.
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