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How often have you run into a leader who’s been successful at guiding others by saying one thing and then doing something different? Not very often, right? That’s simply because it doesn’t work! In this post Aspire author Minette Riordan, Ph.D. shares her renewed commitment to walking her talk and living her core values.
People are going crazy over Ed Sheeran. The question is, “Why?” I believe it’s in part because his music stirs up deep feelings within his listeners. He paints word pictures, weaving together well-crafted lyrics with beautiful melodies. And we’re smitten. So what does this have to do with your business? Quite simply: everything. Your blog posts ought to be just as compelling, creating images for and drawing out deep feelings from your ideal clients. Your words ought to do the heavy lifting of client attraction for you.
Are you waiting for someone to come along and dub you an “expert?” As Bryna Haynes discovered, expert status isn’t something that’s conferred. It’s something you choose―and that choice has reverberations far deeper than your 50-word bio.
I came to learn that we ALL have a light inside of us that is destined to SHINE. Here are some steps to bring yours forward so you can truly Shine.
As a heart-centered, service-minded entrepreneur, you want to authentically connect with your ideal clients. In many circles, this is known as “marketing.” Before you shudder and turn away, know you can market in a way that feels great to both your potential customer and you. One tool to create connection and value is publishing a blog.
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