People are going crazy over Ed Sheeran. The question is, “Why?” I believe it’s in part because his music stirs up deep feelings within his listeners. He paints word pictures, weaving together well-crafted lyrics with beautiful melodies. And we’re smitten. So what does this have to do with your business? Quite simply: everything. Your blog posts ought to be just as compelling, creating images for and drawing out deep feelings from your ideal clients. Your words ought to do the heavy lifting of client attraction for you.
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